BrandBacker Member You’re a Small Company, But You Don’t Need To Act Like One

You’re a Small Company, But You Don’t Need To Act Like One

Thursday, August 29, 2019

Most companies begin life as a “small company,” and most companies end there. Now, there’s nothing wrong with this, some people prefer to be in charge of a small yet manageable business. Others, however, have their eyes on a bigger prize. They want to move onto bigger and better things but in the meantime, they’re stuck in the “small business” bracket. But even when you’re in that category, there’s nothing that says you have to act like you’re going to be there forever. It’s more than possible to go head to head with the big guys, even when you’re not even close to matching them in size.

Play to Your Strengths

Want to play the giant corporations at their own game? Too bad, you’re going to lose. Instead, you should be playing your own game. You can match the larger companies in their general outlook and so on, but when it comes to the nuts and bolts of what you’re doing, you’re not going to have the resources to compete. So play to your strengths. That means striving to deliver the best service or product (or whatever your business is) as possible. You can offer a level of quality control that they can’t, so use it to your advantage.


Stay Loose

The reason why so many small companies never lose the first part of that tag is that they’re too single-minded. They’ve got a narrow path towards success, and if their success doesn’t come via that route, then there is no plan B. In fact, it’s much better to have an agile approach to business. That is, to be open to new ideas when they come along. Nike started out as a shoe company, but they’re so much more than that now.

Market Like A Boss

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